September 23, 2008
Several years ago I wrote a newsletter for Newfangled called “Who’s Your Homepage.” I read a post today from Ian Lurie called “4 Metrics for Analyzing SEO Traffic (and one to ignore).” It reminded me once again of the value of content as it relates to ongoing search engine traffic. Ian was reviewing his site’s stats and was again reassured by one particular metric–keyword diversity. He points about the benefits of diverse keyword search engine traffic. I point out a few more in the Web Smart newsletter. I also explore opportunities to consider when sub-pages function as homepages (which is what happens when diverse keywords lead traffic to your site) in the sense that they give the first impression to a new visitor.
The videos on analyzing website traffic and How to do SEO refer to these principles and benefits as well.
