August 29, 2008
This month’s HOW magazine (October self-promotion issue) includes an article by Lisa Hazen called, “Rock Your Website.” Lisa interviewed me for the article and quotes me generously throughout (thanks Lisa!). The article also includes a side-bar I wrote called “8 Steps to Make Your Site Sing.”
I’m heartened to see that Lisa reported a consistent theme from all the various experts she cited–that content is the main point on the web and that design should serve the content, not overshadow it. For example, she quoted Megan Slabinski, executive director of staffing agency The Creative Group. Megan hits the theme with her advice about adding content to portfolio items, “describe your role in the piece…explain what the design or business challenge was…quantify results.”
Lisa points out smashLab as a good example. I reviewed smashLab myself in “The Crit.” She also featured Method, Remedy, Rottman Creative and David Airey.
I also noticed that Lisa added my advice about search engine optimization in one of the online exclusive tips “Get More Website Traffic: How to optimize your site for search engines.” (Thanks again!)
So head over to Barnes and Noble or Borders and check it out! (Or you can download the PDF from Lisa’s website).
Congrats on the excellent feature!
Comment by David Airey — August 29, 2008 @ 2:54 pm