Comments on: Agency Website Gaffes: #2. The Splash Page

By: Rob Cottingham

Rob Cottingham — Tue, 09 Sep 2008 05:15:49 +0000

Thanks, Eric - glad you liked it!

By: ericholter

ericholter — Sun, 31 Aug 2008 21:48:10 +0000

Rob Cottingham posted a killer cartoon on this subject on Read/Write Web - http://www.readwriteweb.com/archives/flash_intro_screens.php#65254.

By: Content Marketing Today » Kill All the Splash Pages!

Content Marketing Today » Kill All the Splash Pages! — Fri, 29 Aug 2008 12:55:11 +0000

[...] sure to check out the complete article on Eric’s new website which has some great content and also an elegant WordPress design. Posted in Content Marketing, [...]

By: Lee Erickson

Lee Erickson — Tue, 26 Aug 2008 01:02:11 +0000

Eric,

Great post. We refer to splash pages as “skip intros” because that’s what everyone wants to do.

I think the biggest mistake agencies (and businesses) make with splash pages is that they’re trying to orchestrate what the viewer sees. It’s an “I know what you really want to see” attitude.

The agencies that present content rich home pages with some eye candy and push up information that potential clients are really looking for are the ones who are really thinking in terms of what the buyer wants.

They’ll win out every time.