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Chicago agency closerlook is a relationship marketing firm specializing in healthcare (pharmaceutical, health insurance, and health information technology). They have an excellent agency website that builds upon tight positioning with a significant content strategy. So let’s break it down:
Here’s another video newsletter I did for Newfangled. This one covers how to interpret a website’s traffic reports. I used the Newfangled site and examined traffic patterns using Urchin and Google Analytics. One of the nice things about web strategy is that it is so measurable. It takes a lot of the guess out out of planning.
Website Traffic Reports Video Training - Google Analytics and Urchin
In February and March 2008 I produced a two part video series for the Newfangled Web Smart newsletter on “How to Do SEO (link to part two).” I used Newfangled’s Google Analytics to demonstrate a “long tail” search engine optimization strategy. This approach is most appropriate for service companies (though every company can benefit from it). Advertising agencies for sure fall into this category, so if your interested in learning about how to integrate an SEO strategy for your firm watching these videos is a good place to start. Hiring me is a good next step.
How To DO SEO from Eric Holter on Vimeo.
How To Do SEO, part 2 Farming vs. Hunting from Eric Holter on Vimeo.
