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Pretty big news today, Google announced considerable improvements in their indexing of Flash based websites. One of my chief criticisms of many advertising agency websites is their propensity to adopt the Flash platform. One of the biggest problems with Flash has been its incompatibility with search engines. This news from Google mitigates this problem–to some degree.
Though this announcement is good news, it leaves me even more concerned for agencies. Technical problems between search and Flash have been significant, but the impulse to build a site entirely in Flash has other problems too. Problems that now, with this change, may be all the more ignored. Agencies that lean too heavily on Flash may be emboldened to do so all the more. (more…)
