July 2, 2008
Blair Enns is upending the new business process for creative service firms all over the world. And he’s doing it from his remote mountain location in the village of Kaslo, British Columbia, Canada. Blair is a frequent speaker and author who advises his clients that the pitch process is no way for creative services to pursue new business. His radical ideas effectively point out the flaws and fallacies of spec creative and the competitive account review process. Most importantly his point of view helps us realize that to the degree clients have a surplus of available alternatives, we’ll never maintain a valuable, sought after service. In other words, tight positioning is critical for agencies to eliminate the surplus of options. His emphasis leads us to refine our offerings and develop expertise that cannot be readily reproduced.
You can find out more about Blair’s valuable services and publications on his site Win Without Pitching.
