June 16, 2008
Web strategy is measurable. And unlike most other forms of marketing, it can be measured almost instantaneously. Website traffic can be viewed and analyzed in just about every conceivable way. Search traffic can be broken down by search engine and by search terms. Effectiveness of traffic (how “sticky” visits are) and goal conversions such as newsletter sign ups, downloads, or purchases are easily quantified. Website analytics packages like Google Analytics provide more reports and views than most people know what to do with.
EpikOne is a specialist in Google Analytics implementation and analysis. They also specialize in Urchin analytics, in fact this was their original specialty before Google bought Urchin. As a result of their previous close relationship with Urchin, they now have deep connections with the Urchin/Google Analytics team at Google.
EpikOne offers very affordable help with Google Analytics implementations and robust analysis of website traffic patters. They offer many training and educational opportunities through multi-day boot camps, seminars, and webinars.
As an agency resource EpikOne is a great fit. They work effectively as a “fear-free” agency choice since their tight focus on analytics will never threaten the agency/client relationship. EpikOne can also run SEO and SEM marketing campaigns. And with their emphasis on measurement and analysis you know their campaigns will be rigorously monitored and optimized.
