September 24, 2008
Lee Lefever does a great job (as always) making the complex simple in this video. “Web Search Strategies in Plain English” walks through the process we all use when devising our search queries. The vast amounts of content stored in the search engines requires us to add more and more search terms to ultimately find what we’re looking for.
Here’s a tip: think about reverse engineering this process in order to write page specific title tags that will most closely match the kinds of search queries that ultimately generate results. Check out the How To Do SEO videos for more about this concept.
And by the way, Common Craft (Lee’s company) has produced lot’s more very helpful “In Plain English” videos. It’s worth the time to check them out!
I am now a big fan of Common Craft. They’re explanations are greatly expanding my world. They simplify many,many things that I might not have the patience or time to gain understanding.
Comment by Lilly Ferrick — September 24, 2008 @ 12:02 pm