November 14, 2008
Here’s a list of articles from the past month’s issues of Advertising Age that are worth a second look from a digital media and web strategy perspective. If you only read one I’d recommend the article from the October 27th issue by Rupal Parekh and Abbey Klaassen–”As the Lines Blur, Digital Agencies Are Taking Lead.
Also, the 2008 Search Marketing Fact Pack is always worth reviewing. When it comes to marketing and web strategy search marketing is still the biggest and most effective area to focus on.
October 20, 2008
How to Build Brands in Digital Age, By Allen Adamson.
Social Web Speeds Ahead Despite Slowing Economy, By Steve Rubel.
Google’s Upward March Continues — but for How Long?, By Abbey Klaassen.
October 27, 2008
As the Lines Blur, Digital Agencies Are Taking Lead, Posted by Rupal Parekh and Abbey Klaassen.
Web Ad Growth Falls Off — and So Do the Salaries, By Michael Learmonth.
LinkedIn’s Promising New Revenue Model: Sending You Surveys, By Jack Neff.
Google Gives Marketers More Places to Put Ads, By Danny Sullivan.
November 3, 2008
AOL CEO: It’s Our Fault You’re So Confused About Digital, By Randy Falco.
Why News Feed Is Growing While RSS Has Stalled: Peers, By Steve Rubel.
November 10, 2008
The Watershed Moments That Pushed the Web Forward, Posted by Mat Zucker.
Social Networks Steal Time From TV, but There’s Hope, By Mike Vorhaus.
