April 29, 2008

Crit: Currency Marketing

Overall
Score:

4.25

Positioning 5

Content 5

Platform 4

Design 3

scale: 1…5



The Currency Marketing agency website shows very clear positioning (Credit Unions). Their content strategy execution includes a robust blog and regularly produced podcast. The content is not optimized for search engine optimization due to the use of generic browser titles throughout the site. The user interface is not bad, a little bit clumsy in parts, and the visual design is clean, professional and consistent, but not remarkable.

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